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Audi - Time for a new Marketing Group?
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Topic: Audi - Time for a new Marketing Group? (Read 2258 times)
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oztiks
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Audi - Time for a new Marketing Group?
«
on:
April 16, 2009, 09:49:28 PM »
So based on an article I saw today, and a previous ad.. I'm thinking Audi's marketing department aren't really quite as clever as they think they are:
Now, talk about setting yourself up ^^....
I'll give it to the BMW dealership. They responded well.
So, now what?
Original article:
http://www.bmwblog.com/2009/04/13/billboards-war-bmw-vs-audi/
So, having seen the following commercials a few weeks ago:
<a href="http://www.youtube.com/v/T9tzrmUN-7k&ap=%2526fmt%3D18&rel=0" target="_blank">http://www.youtube.com/v/T9tzrmUN-7k&ap=%2526fmt%3D18&rel=0</a>
and
<a href="http://www.youtube.com/v/l8MTpaBUCpc&ap=%2526fmt%3D18&rel=0" target="_blank">http://www.youtube.com/v/l8MTpaBUCpc&ap=%2526fmt%3D18&rel=0</a>
I get what Audi are TRYING to say, but deep down, aren't they doing a better job of showing Lexus' success? At the end of the day, if Audi sold as many Q5's as Lexus did RX3XX's, Lexus could make the same commercial about Audi...
Audi - Time for a new Marketing Group?
Audi - Time for a new Marketing Group?
Audi - Time for a new Marketing Group?
Audi - Time for a new Marketing Group?
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helldorado
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Re: Audi - Time for a new Marketing Group?
«
Reply #1 on:
April 16, 2009, 09:55:06 PM »
Considering how boring and geriatric the RX is to look at, it gets the point across. Gold, ew.
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Re: Audi - Time for a new Marketing Group?
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Reply #2 on:
April 16, 2009, 11:29:19 PM »
I think the TV spots are alright. Lexus has been selling one flavour of RX since its inception, and that flavour is boring. Audi is doing a pretty good job of highlighting this. That billboard campaign is hilarious.
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Re: Audi - Time for a new Marketing Group?
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Reply #3 on:
April 17, 2009, 12:12:27 AM »
Boring or not.. it sells....
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Sweet Gsus
Re: Audi - Time for a new Marketing Group?
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Reply #4 on:
April 17, 2009, 12:58:00 AM »
i caught the billboard thing on another site... funny stuff.
and i was thinking prior to the audi commercials... there ARE a hell of a lot of RX's on the road. its really crazy just how many you'll see in a day.
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Re: Audi - Time for a new Marketing Group?
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Reply #5 on:
April 17, 2009, 01:05:22 AM »
That's because the Lexus is awesome..
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Re: Audi - Time for a new Marketing Group?
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Reply #6 on:
April 17, 2009, 01:07:16 AM »
i think its because its a comfortable "SUV" thats not too big with decent gas mpg
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Re: Audi - Time for a new Marketing Group?
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Reply #7 on:
April 17, 2009, 08:40:26 AM »
Everybody I know with a RX is over 50.
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AndreyATC
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Re: Audi - Time for a new Marketing Group?
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Reply #8 on:
April 17, 2009, 01:22:40 PM »
They have an update
LOL
So stupid
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Re: Audi - Time for a new Marketing Group?
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Reply #9 on:
April 17, 2009, 04:09:46 PM »
why do i feel that when BMW updates their billboard, that you'll think its a fun game again?
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Re: Audi - Time for a new Marketing Group?
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Reply #10 on:
April 17, 2009, 04:29:42 PM »
You think so too?
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Re: Audi - Time for a new Marketing Group?
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Reply #11 on:
April 17, 2009, 05:49:30 PM »
It's photoshopped by Audi, so no reason to continue
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Re: Audi - Time for a new Marketing Group?
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Reply #12 on:
April 19, 2009, 09:03:17 PM »
BMW took their billboard and went home, this is what Audi has up now.
The was the original signage.
BMW's spot now has a Barney's ad.
Audi - Time for a new Marketing Group?
Audi - Time for a new Marketing Group?
Audi - Time for a new Marketing Group?
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Re: Audi - Time for a new Marketing Group?
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Reply #13 on:
April 20, 2009, 03:42:19 PM »
HAHAH thats tight, and I think I know where that is too!
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Re: Audi - Time for a new Marketing Group?
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Reply #14 on:
April 20, 2009, 09:49:34 PM »
There's four (five, i think!) Lexus' in that last picture.. a few BMW's, a few MB's... and no audi's besides the billboard
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