Welcome,
Guest
. Please
login
or
register
.
Did you miss your
activation email?
1 Hour
1 Day
1 Week
1 Month
Forever
Login with username, password and session length
Entire Forum
This board
This topic
Members
Entire Site
HOME
FORUM
GALLERY
DONATE
Please
register
or
login
in order to view all CARfaq forums. Many forums and content are restricted to our REGISTERED USERS only. Registration and Access is FREE!
User
Welcome,
Guest
. Please
login
or
register
.
Did you miss your
activation email?
May 23, 2012, 03:09:29 PM
1 Hour
1 Day
1 Week
1 Month
Forever
Login with username, password and session length
CARfaq.org
>
Forum
>
Campus
>
Audi
>
General Discussions-Audi
(Moderator:
br1ank
) >
Cadillac and Audi show highest improvement in luxury brand perception
Pages: [
1
]
2
All
Go Down
« previous
next »
Add bookmark
Print
Author
Topic: Cadillac and Audi show highest improvement in luxury brand perception (Read 1065 times)
0 Members and 1 Guest are viewing this topic.
Liquid Platinum M35
Faculty
PostGrad
Spirit: 3
Offline
Location: Raleigh, NC
Posts: 5367
Sweet Gsus
Cadillac and Audi show highest improvement in luxury brand perception
«
on:
May 13, 2008, 12:40:30 AM »
Influential auto resource Kelley Blue Book (KBB) and its marketing research team have named Cadillac and Audi as the two highest performers in improved brand perception in the luxury segment. According to the results of a recent study, Cadillac improved most among the factors of driving comfort, exterior styling, interior layout and design, interior roominess and storage space. Audi was deemed most improved when evaluating seating capacity, luxuriousness and available options.
The survey is based on the responses of thousands of new car buyers in the U.S. over the past 12 months and focuses on how consumers perceive and rank car brands – not on how the vehicles actually perform themselves. The study delves into how each manufacturer’s brand equity differs across vehicle segments, compares the relative standing of each make versus competitive makes, and reveals the decision factors of new-vehicle buyers within each make and segment.
Researchers cite the increased number of new models and significant redesigns for Audi and Cadillac as well as increased marketing efforts as the key reasons for the improvement in brand perception.
Cadillac’s CTS and STS have recently been responsible for a big jump in that brand’s perception, both in terms of quality and capability. Audi’s R8 has performed as a halo vehicle for the brand, especially in the U.S., where it has been very warmly received.
source: motor authority
Logged
09M35 (yes)
Ohmster
Resident Lunatic
Administrator
Grad
Spirit: 12
Offline
Location: SoCal
Posts: 3555
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #1 on:
May 13, 2008, 07:46:07 AM »
Quote from: 07G35S on May 13, 2008, 12:40:30 AM
The survey is based on the responses of thousands of new car buyers in the U.S. over the past 12 months and focuses on how consumers perceive and rank car brands – not on how the vehicles actually perform themselves..
And what about performance based results? I wonder which mfg shows the most improvements in that area...
«
Last Edit: May 14, 2008, 12:47:27 AM by Ohmster
»
Logged
GTR
M45S
G35C
chicklet
CARfaq QUEEN!!!
Faculty
Junior
Spirit: 9
Offline
Location: Atlanta, GA
Posts: 931
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #2 on:
May 13, 2008, 10:08:40 AM »
Quote from: Ohmster on May 13, 2008, 07:46:07 AM
And do what about performance based results? I wonder which mfg shows the most improvements in that area...
When I worked for GM...they were really improving their gas comsumption. The new Silverados are really doing much better getting 3-5 gallons more per mile than its competitors. I was really surprised with how much they have moved up.
Logged
'10 Mini Cooper Clubman S (not stock)
.......... _\_____
.......... /|__|___\__
......... (O)_|___(O)_\
'10 Nissan Xterra Off-Road // PRG 2"/Deaver lift // Nitto Terra Grapplers // Airaid // PIAA Plasma Ion fogs // Tint // Rockford Fosgate
SOLD: 07 DG M35 Journey // Tech // 07/08 G35 Sedan Y-Pipe // Injen CAI // Tein H-Techs // 35th Anniversary 350z wheels // Michelin PS2's // OEM Chin Spoiler // Rear Deck Spoiler // Raybrig LED tag lights // PIAA Plasma Ion fogs // 20% tint // Sirius
oztiks
Administrator
Grad
Spirit: 6
Offline
Location: Central/South Florida
Posts: 4390
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #3 on:
May 14, 2008, 12:14:14 PM »
I must say, if the CTS-V was available today (or in a month or two) it would be on my "cars to consider list". The current CTS is a bit underpowered though.
Logged
Liquid Platinum M35
Faculty
PostGrad
Spirit: 3
Offline
Location: Raleigh, NC
Posts: 5367
Sweet Gsus
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #4 on:
May 14, 2008, 04:48:47 PM »
maybe THIS is the more practical ride Ohm was talking about since he's ditching the GTR
Logged
09M35 (yes)
M Type X
Unmatriculated
Spirit: 0
Offline
Location: Midwest USA
Posts: 53
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #5 on:
August 23, 2008, 12:29:04 AM »
The perceptrons are right in the case of Audi ... Cadillac's ranking is poised to take a fall, methinks. GM doesn't have the resources or the clue to sustain Cadillac.
Logged
2001 Acura Integra LS Sport Coupe
Liquid Platinum M35
Faculty
PostGrad
Spirit: 3
Offline
Location: Raleigh, NC
Posts: 5367
Sweet Gsus
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #6 on:
August 23, 2008, 02:28:01 PM »
yeah would be interesting to see the results of a study which surveyed buyers every 12 months. At the 12 month mark, I had only two complaints with my car the paint and the grille. Now... the almost 2 year mark... there are a few more rattles.
Logged
09M35 (yes)
joeBB
Faculty
Senior
Spirit: 6
Offline
Location: Indiana
Posts: 1114
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #7 on:
August 23, 2008, 05:24:06 PM »
The G35 rattles?
Logged
br1ank
Faculty
Junior
Spirit: 2
Offline
Location: Los Angeles - Montebello
Posts: 964
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #8 on:
August 23, 2008, 05:35:02 PM »
Quote from: 07G35S on August 23, 2008, 02:28:01 PM
yeah would be interesting to see the results of a study which surveyed buyers every 12 months. At the 12 month mark, I had only two complaints with my car the paint and the grille. Now... the almost 2 year mark... there are a few more rattles.
What kind of rattles? Or is it the normal creaks and squeaks that every car seems to go through no matter how nice...
Logged
2007 M35 Sport
-------------------------
Tein Control Master Flex Struts
JIC Magic FLT-VIP Springs
Platinum VIP Phantom Cup Kit
VIP Modular 20x10/20x11
Liquid Platinum M35
Faculty
PostGrad
Spirit: 3
Offline
Location: Raleigh, NC
Posts: 5367
Sweet Gsus
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #9 on:
August 23, 2008, 11:58:45 PM »
theres a rattle in the dash every so often... that one has been complained about all over the G35 boards, doesn't really bother me though. The one that irritates me though is inside the seatbelt mechanism right by my left ear... I usually have the stereo up pretty loud though, so not too noticeable
Logged
09M35 (yes)
joeBB
Faculty
Senior
Spirit: 6
Offline
Location: Indiana
Posts: 1114
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #10 on:
August 24, 2008, 12:35:08 AM »
Did you ever take it in to get checked out?
Logged
Liquid Platinum M35
Faculty
PostGrad
Spirit: 3
Offline
Location: Raleigh, NC
Posts: 5367
Sweet Gsus
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #11 on:
August 24, 2008, 12:42:44 AM »
I actually have not been into the dealer since I noticed the seatbelt anchor rattle... but I'll be sure to bring it up when I go in next time. Oh... there's also a lot of talk about brake squealing prior to the time when new brakes are needed. Happens only during mild braking... but its very annoying... I'll definitely be mentioning that as well, cause its annoying
Logged
09M35 (yes)
joeBB
Faculty
Senior
Spirit: 6
Offline
Location: Indiana
Posts: 1114
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #12 on:
August 24, 2008, 01:19:24 AM »
Is this why you might go with Acura for your next car? lol.
Logged
Liquid Platinum M35
Faculty
PostGrad
Spirit: 3
Offline
Location: Raleigh, NC
Posts: 5367
Sweet Gsus
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #13 on:
August 24, 2008, 10:52:12 AM »
I was interested in Acura when I shopped last time, but just wasn't feeling the FWD. Now I like the SH-AWD but not as keen on the 5spd or the styling. And btw, wow on all the buttons on the console, LOL. And the car is larger, which is probably going to be necessary for my next vehicle. I'm not too familiar with Acura's reliability/wear and tear ratings.
Logged
09M35 (yes)
M Type X
Unmatriculated
Spirit: 0
Offline
Location: Midwest USA
Posts: 53
Re: Cadillac and Audi show highest improvement in luxury brand perception
«
Reply #14 on:
October 19, 2009, 10:55:12 PM »
Any thoughts among the perceptrons of the new 2.0T Audi trim level for 2010? A 4-cylinder turbo large-ish luxury coupe?
Logged
2001 Acura Integra LS Sport Coupe
CARfaq.org
Logged
Tags:
Pages: [
1
]
2
All
Go Up
Add bookmark
Print
GoogleTagged:
google
« previous
next »
Jump to:
Please select a destination:
-----------------------------
Campus
-----------------------------
=> General News & Information
===> Site Support/Questions
===> Site News & Information
===> Musings from Ohmster and Oztiks
===> CARFaq Mod of the Month
=> General Automotive
===> General Discussions
===> Photo Gallery
===> Video Gallery
=> Acura
===> General Discussions-Acura
===> Photo Gallery-Acura
=> Audi
===> General Discussions-Audi
===> Photo Gallery-Audi
=> BMW
===> General Discussions-BMW
===> General Discussions-Mini
===> Photo Gallery-BMW
===> 3 Series-BMW
=====> General Discussions-3 Series BMW
=====> Tips-3 Series BMW
=====> Member Modifications-3 Series BMW
=====> Service, Issues, and TSBs-3 Series BMW
=====> Reviews and Comparisons-3 Series BMW
===> 5 Series-BMW
=====> General Discussions-5 Series BMW
===> 6 Series-BMW
=====> General Discussions-6 Series BMW
===> X Series-BMW
=====> General Discussions-X Series BMW
=> Infiniti
===> General Discussions-Infiniti
===> Photo Gallery-Infiniti
===> FX '03-08,09-Infiniti
=====> General Discussions-FX Infiniti
=====> Tips-FX Infiniti
=====> Member Modifications-FX Infiniti
=====> Service, Issues, and TSBs-FX Infiniti
=====> Reviews and Comparisons-FX Infiniti
===> G '02-09-Infiniti
=====> General Discussions-G Infiniti
=====> Tips-G Infiniti
=====> Member Modifications-G Infiniti
=======> Cosmetic-Member Mods G Infiniti
=======> Performance-Member Mods G Infiniti
=======> Suspension&Wheels-Member Mods G Infiniti
=====> Service, Issues, and TSBs-G Infiniti
=====> Reviews and Comparisons-G Infiniti
===> M 35/45-Infiniti
=====> General Discussions-M Infiniti
=====> Tips-M Infiniti
=====> Member Modifications-M Infiniti
=======> Cosmetic-Member Mods M Infiniti
=======> Electronics-Member Mods M Infiniti
=======> Performance-Member Mods M Infiniti
=======> Suspension&Wheels-Member Mods M Infiniti
=====> Service, Issues, and TSBs-M Infiniti
=====> Reviews and Comparisons-M Infiniti
===> M 37/56-Infiniti
=====> General Discussions-M37/56 Infiniti
=> Lexus
===> General Discussions-Lexus
===> Photo Gallery-Lexus
===> IS-Lexus
=====> General Discussions-IS Lexus
=====> Tips-IS Lexus
=====> Member Modifications-IS Lexus
=> Nissan
===> General Discussions-Nissan
===> Photo Gallery-Nissan
=> Xotics
===> Nissan GT-R
-----------------------------
School Of Arts
-----------------------------
=> Detailing
=> Mixing
=> Photography
===> Gear-Photography
===> Techniques-Photography
===> Gallery-General Photography
-----------------------------
Satellites
-----------------------------
=> StreetBeatCustoms
=> Burtman Industries
=> Project: IS-F
=> Classifieds
===> Wanted to Buy
===> For Sale
-----------------------------
Off Campus
-----------------------------
=> Hobbies and Interests
=> SmartDevices
=> Movies
=> Politics-Not!
=> Politics
=> Travel and Vacations
===> Test Board2
TinyPortal v.1.0.6 beta 2 ©
Bloc
Loading...
